Big 12 Move Scores Economic Win for Cincinnati's Clifton Neighborhood

The University of Cincinnati Bearcats' jump to the Big 12 Conference is doing more than just intensifying the competition on the field; it's also giving a noticeable lift to businesses in the Clifton neighborhood. Restaurants, bars, and shops near campus are seeing increased foot traffic and revenue as the Bearcats gain national attention. Cincinnati fans have long supported their teams with passion, but affiliation with the Big 12 has amplified that enthusiasm. Gamedays now draw larger crowds,