Big 12 Move Fuels Cincinnati Economy, Energizes UC Fan Base

Cincinnati is already seeing significant economic benefits and a more vibrant gameday experience thanks to the University of Cincinnati's move to the Big 12 Conference. Finalized in July 2023, the move places UC alongside major athletic programs like the University of Texas and the University of Oklahoma, expanding the university's national profile and drawing a larger audience to Cincinnati, the Cincinnati Enquirer reports. This increased visibility is translating directly into revenue for loca